George Monbiot


Case Studies

Here’s the evidence for the contentions in The Real Climate Scandal

You can read the article here: http://www.monbiot.com/archives/2009/12/07/the-real-climate-scandal

1. The Public Persuasion Campaign

In 1991 the Western Fuels Association, National Coal Association and Edison Electric Institute set up a group called the Information Council for the Environment (ICE). Its founding documents were leaked. The text has been made available online by the scientist Naomi Oreskes[1]. The strategy was spelt out in a document produced by the Western Fuels Association: to “reposition global warming as theory (not fact)”[2].

ICE was given $510,000 to test its messages in key markets, all of which happened to be the homes of members of the Energy and Commerce or Ways and Means Committees of the US House of Representatives. The purpose was to “Demonstrate that a consumer-based media awareness program can positively change the opinions of a selected population regarding the validity of global warming.” If it worked, ICE would “implement program nationwide.”

It identified “two possible target audiences”:

“Target 1: Older, less educated males”.
These people, ICE said, would be receptive to “messages describing the motivations and vested interests of people currently making pronouncements on global warming – for example, the statement that some members of the media scare the public about global warming to increase their audience and their influence….”

“Target 2: younger, lower-income women”
“… These women are more receptive … to factual information concerning the evidence for global warming. They are likely to be “green